Designing conversational AI, multimodal experiences across platforms at Amazon

I'm currently leading design for Alexa+ onboarding and discovery experience, shaping how millions of people first meet and get started with the new Alexa powered by GenAI.

UI UX / Multimodal Experience / Gen AI

Conversational UX / Strategy / Design Systems

Selected Works

2020 – 2025

Alexa+ Onboarding and Discovery Experience

A cross-platform onboarding and discovery journey that introduces the new, GenAI-powered Alexa and helps customers unlock more value.

15+

Cross-Functional Teams

1M+

Customers Reached Within Three Months

Alexa+ Onboarding and Discovery Experience

A cross-platform onboarding and discovery journey that introduces the new, GenAI-powered Alexa and helps customers unlock more value.

15+

Cross-Functional Teams

1M+

Customers Reached Within Three Months

Alexa+ Onboarding and Discovery Experience

A cross-platform onboarding and discovery journey that introduces the new, GenAI-powered Alexa and helps customers unlock more value.

15+

Cross-Functional Teams

1M+

Customers Reached Within Three Months

Alexa+ Onboarding and Discovery Experience

A cross-platform onboarding and discovery journey that introduces the new, GenAI-powered Alexa and helps customers unlock more value.

15+

Cross-Functional Teams

1M+

Customers Reached Within Three Months

Top Connections Widget

A widget that brings customers' most important people to the center of the Echo home screen, enabling one-tap calling for faster, more effortless connection.

13MM

Customer Base

+32%

Engagement Level

Top Connections Widget

A widget that brings customers' most important people to the center of the Echo home screen, enabling one-tap calling for faster, more effortless connection.

13MM

Customer Base

+32%

Engagement Level

Top Connections Widget

A widget that brings customers' most important people to the center of the Echo home screen, enabling one-tap calling for faster, more effortless connection.

13MM

Customer Base

+32%

Engagement Level

Alexa Emergency Contacts

A feature that helps customers reach trusted contacts in emergencies by simply asking Alexa to call for help.

4.4 Stars

Amazon Reviews

936.4K

Setups in First Year

Alexa Emergency Contacts

A feature that helps customers reach trusted contacts in emergencies by simply asking Alexa to call for help.

4.4 Stars

Amazon Reviews

936.4K

Setups in Year One

Alexa Emergency Contacts

A feature that helps customers reach trusted contacts in emergencies by simply asking Alexa to call for help.

4.4 Stars

Amazon Reviews

936.4K

Setups in First Year

Alexa Emergency Contacts

A feature that helps customers reach trusted contacts in emergencies by simply asking Alexa to call for help.

4.4 Stars

Amazon Reviews

936.4K

Setups in Year One

A header for desserts website with title "Cup cakes" to order it

Alexa Comms App for PC

A desktop experience that brings Alexa Communications features to PC, allowing customers to stay connected with loved ones from anywhere.

13

Locales Launched

+47%

Monthly Active User

Alexa Comms App for PC

A desktop experience that brings Alexa Communications features to PC, allowing customers to stay connected with loved ones from anywhere.

13

Locales Launched

+47%

MAU Increased

Alexa Comms App for PC

A desktop experience that brings Alexa Communications features to PC, allowing customers to stay connected with loved ones from anywhere.

13

Locales Launched

+47%

Monthly Active User